Jighead AB, the company behind "iFiske" is run by persons who are both knowledgeable entrepreneurs and anglers themselves. We are the pioneers in the digital arena, and as early as 2001 we begun to issue digital fishing permits. Today we are the Swedish market leader and since we begun we've issued over 93 fishing permits. Each year the number of visitors and sold fishing permits increases.
Our vision has since the start been "easier fishing permits", that allow anglers to purchase fishing licenses and find information about fishing grounds online - hence our slogan "Easier Fishing!". In both our website and app for smartphones, we display information about fishing areas, complete with descriptions, maps, permit prices, local fishing rules, etc.
We thus increase the availability and make it easier to find and buy fishing permits. This way, more anglers will buy a fishing permits, which will help reduce poaching (illegal fishing). Signed-up organisations will also reach out in a new modern way to a new generation of younger anglers who primarely use apps and the Internet to find fishing information and buy products digitally.